The digital transformation of whisky distilleries

How we’ve enabled whisky connoisseurs to book their favourite tours online.

The challenge

The brief was simple, create a tour booking system that can easily be used by multiple whisky distilleries.

One system
for all

By developing a bespoke ticketing system with an API, Chivas Brothers’ scotch whisky brands The Glenlivet, Aberlour and Scapa, are all able to offer an online experience for customers to purchase tour tickets.

Bespoke ticketing system

Being a bespoke system allows us to constantly review and build useful functions that fulfils the needs of the customers and the visitor centre staff.

Brand identity

Each brand shares the same core system and functionality, but we’ve added tools that allow each brand to have their own unique online identity and content.

Ticket customisation

Brand managers can change the look and the content of their tickets via the admin dashboard.

Online dashboard

Each of the visitor centre managers have online access to their own dashboard, allowing them to edit or add tours, manage bookings and change availability at a moment’s notice.


  • 4 whisky brands
    using the same
    ticketing system

  • From 0 to over 15,000+
    online sales in the
    first 6 months


“Completely revolutionised our business operations”

“Our on-going partnership with Rubber Cheese has completely revolutionised our business operations, enabling us to offer an exceptional digital experience to customers, whilst making the day to day management of tours and products an absolute breeze.

They delivered on time and on budget with an unyielding passion for the project. We’re looking forward to working with Rubber Cheese for many years to come.”

Mike Wing
Digital Strategy Manager
Pernod Ricard