Improve your digital strategy and

Double your
visitor numbers

Download our comprehensive eBook and discover digital strategies that help tourist attractions get more guests through their doors

Download the free eBook

We know that running a successful visitor attraction that stands the test of time is tough. You have to create a remarkable experience that makes people come back for more and possess a supernatural ability to anticipate your guests’ future needs.

Digital has rapidly advanced over the years, and many attractions can't keep up. It's nobody's fault - you're right to spend your time and effort creating a unique physical experience.

However, without a strong online presence to match your real-life offerings, you'll never achieve the visitor numbers you want.

Don’t let your attraction fall into this trap

Your attraction’s website is the first port of call when visitors want to know more about you. This first interaction is a crucial moment in creating a positive image of your brand - you only have a few seconds to make a good first impression.

If the online experience is disappointing, a potential visitor will expect the same poor experience from your physical attraction. Even worse they’ll leave the website empty-handed, look for an alternative attraction and never come back.

Focus on your customer’s online experience

Taking a customer-centric approach and creating a remarkable online experience for your guests, results in an increase in visitor numbers and booking revenue.

We know this because we’ve used the same approach to help visitor attractions like Eureka! The National Children’s Museum to succeed online.

You can easily check if your website is failing by reviewing your website's bounce rate. But when should you be worried?

A bounce rate higher than 55% is above average and means you're losing lifetime customers - ouch!

Since launching Eureka! The National Children's Museum's website, we've seen amazing results:

  • Bounce rate
    dropped by 96%
  • Pre-visit inspection by
    Visit England scored 100%
  • Online booking conversion
    rate up by 24.5%
  • New annual pass system
    reduced queue times by 50%
  • Gift Aid up by 60%
    from 2016 - 2018
  • On average, saved over
    972 staff hours per year

"I looked at the Eureka! website when planning a day out for February half term. The website looked a bit dated so I thought the museum would be a bit dated too. I've since looked at the new website and will be visiting this Easter"

Feedback from a new museum visitor

Read the Eureka! Case Study

How we can help you

We create tailored digital solutions that tackle your challenges, fulfill your desired outcomes and achieve your vision for an excellent customer experience

We're all about building relationships with our clients - this puts us in a position to dig deep and identify opportunities you might not even know existed.

We then build a plan and use our experience, skills and approved partners to provide bespoke online solutions that have maximum impact on you and your business.

We're Experts At...

Bringing an experience to life online

Amazing contents and a user-friendly online experience will have your guests excited about their visit before they even arrive


Increasing annual turnover

Guests need a good reason to part with their cash - we use proven techniques and tools that give them a reason to do so


Improving internal processes

A harmonised team can be achieved by utilising automation and digital to streamline communication and monotonous tasks


Helping to manage visitor relationships

Keeping existing customers happy and engaged is imperative for any successful business - there are plenty of things we can do to help you build manage those relationships


Encouraging repeat visits

Guests need reminding to revisit you. We help you give them that gentle nudge in the right direction


Helping people find you

"Build it, they will come" is pure fiction. Building your attraction is only the start - implement tactics to make sure you're found online


Finding the right talent

It's time-consuming finding people to fit a specific role, but digital platforms are great at helping you source the best talent



Sophie Ballinger

Marketing Manager
Eureka! The National Children’s Museum

01 / 02

"In 15 years of working with websites and communications, I’ve never worked with an agency quite like Rubber Cheese."

Kasia Karpieszuk

Gins Brand Homes Manager
Beefeater Gin & Plymouth Gin | Pernod Ricard UK

02 / 02

"Rubber Cheese is a talented group that exceeds in every conceivable way. They're critical to our business operations."

A podcast for visitor attraction professionals?

Skip the Queue is for visitor attraction Owners, Directors and Managers who want to improve their organisation and create a better experience for their guests.

Each episode, we’ll speak with industry experts and inspiring leaders who’ll share their knowledge on what really makes an attraction successful - both on and offline.

> Listen to your first podcast

Help us understand the ups and downs of visitor attraction websites.

Supported by ALVA and ASVA we are calling on hundreds of visitor attractions to anonymously complete this research to help our vibrant industry grow.

  • Benchmark your website against national averages
  • Deep dive into specific attraction types in specific locations and compare website performance within those sectors
  • Know what great looks like and where you sit currently
  • Build arguments for future investment in your website and digital channels
  • Plan for the future and ongoing recovery of the sector

> Take the survey

eBook Download

Discover dozens of digital strategies that will increase your visitor numbers

Each chapter of the eBook is packed full of practical strategies that'll help you get found online, create engaging content and convert bookings that'll skyrocket your visitor numbers.

Download the free eBook

Get in touch

Speak to one of the team

Call us today

01279 883119

Email us today