Rubber Cheese selected by THIS.

Cambridge-based THIS Institute (The Healthcare Improvement Studies Institute) has partnered with the Rubber Cheese team to create a new marketing website for the newly formed Institute.

Co-created by two exceptional organisations – the University of Cambridge and the Health Foundation – THIS Institute’s aim is to strengthen the evidence base for improving the quality and safety of healthcare. Their work is defined by a highly inclusive approach that combines academic rigour with the real concerns of patients and staff.

Rubber Cheese is working with the THIS Institute team to design the website to support and strengthen brand awareness, deliver high-quality user experiences across multiple audiences and demonstrate the institute impacts clearly and succinctly. The new platform will be fully responsive and CMS-driven. Day to day updates will be managed in-house.

Danielle Doyle, Communications and Engagement Lead at THIS Institute, commented:

“With less than three months until our official launch, armed with nothing more than some draft brand guidelines, we enlisted Rubber Cheese to design and build a website. Our timeline was tight, but we had high expectations. Although Rubber Cheese were not specialists in our specific sector, they took time to understand our complex remit and requirements. Their ‘can-do’ approach, fresh thinking and professionalism have led to the development of a finished product that perfectly conveys our brand.”

Kelly Molson, Managing Director at Rubber Cheese, commented “It’s an absolute honour for us to be associated with an organisation so focused on making a difference within healthcare. We are looking forward to launching the full platform from which THIS Institute can begin the real work.”

Paul Wright.
Kelly Molson Managing Director

Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.

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