Rubber Cheese launches new website for Holkham

Rubber Cheese, a leading web design agency for visitor attractions, has developed the new website for Holkham. 

Holkham is a thriving 25,000-acre rural estate in north Norfolk, and home to the Earl and Countess of Leicester and their family. Whilst rich in history and a plethora of landscapes, Holkham is renowned for its progressive outlook and has a vision to be the UK’s most pioneering and sustainable rural estate.

The new intuitive website designed by Rubber Cheese delivers inspiring visitor journeys that encourage you to dwell longer and discover more. The creative and evocative design aims to deliver increased engagement and booking levels. 

Integrating with the Merac booking system API, the new booking journey incorporates additional opportunities to increase visitor experience by introducing up-sells. Up-sells are showcased after the visitor has selected a date and time. This means the up-sell is highly relevant to the date of their visit, for example an event or activity that is taking place on the same day.

Coinciding with the location’s recent rebrand by The Click, Rubber Cheese has used emotive content to help website visitors establish a deeper emotional connection with the venue.


Kelly Molson, Managing Director at Rubber Cheese, commented: 

Holkham’s new website seeks to make a deeper emotional connection with the audience, creating a real sense of place. Exciting and inspiring people to visit, and delivering a much improved booking journey to further enhance the visitor experience.”


Lucy Downing, Head of Marketing at Holkham, adds:

“Rubber Cheese stood out from the beginning – both in terms of their expertise in building intuitive websites for visitor attractions, and their inquisitive and friendly disposition. Not only have Rubber Cheese created a beautiful website for Holkham that more than meets the original brief, but they have also built a fully integrated and intuitive booking journey for visitors that is leaps and bounds ahead of what we had before.

The passion and commitment Kelly has for her business, team and customers is remarkable.  We’re excited to be at the beginning of what we envisage to be an enduring partnership – something that is incredibly important to us at Holkham.”


The new website can be viewed at



For further information please contact:

Kelly Molson, Rubber Cheese



Rubber Cheese is an award-winning web design and development agency. We build remarkable websites that create better experiences for visitor attractions and their guests. Taking a user centric approach, we focus on making continual improvements that build and build, to deliver better conversions and increased revenue.

Clients include Holkham, Pensthorpe, Eureka the National Children’s Museum, The National Aquarium, Plymouth Gin Distillery and National Parks UK.

Hosts of the popular Skip the Queue Podcast, for people working in or working with visitor attractions.



Holkham is a thriving rural estate set on one of the most beautiful stretches of the north Norfolk coastline. Built in the mid-18th century by Thomas Coke, 1st Earl of Leicester, the Palladian Hall is a masterpiece. The estate comprises the hall, deer park, the world famous Holkham National Nature Reserve and beach as well as a thriving collection of businesses centred on property, farming, hospitality and leisure employing more than 250 people. 

Holkham’s vision is to be the UK’s most pioneering and sustainable rural estate. Custodians of wonderful natural capital, landscape and wildlife, Holkham endeavours to attract, inform and inspire those who visit whilst also being a great place to work where talent is developed, and the human touch is never lost.  Holkham is also earnest and passionate about its role within the local community, in which it strives to be a force for good in helping local communities to thrive by providing employment, homes, and support for local businesses and charities.

Holkham. History in the making.


Photo credit: @92lloyd (Lloyd Birch)

Paul Wright.
Kelly Molson Managing Director

Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.

Read more about me

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