Kelly Molson had the pleasure of presenting to Anglia Ruskin University Tourism & Events students yesterday, on the subject of Pre-booking and its use in managing visitors to reduce queues and increasing visitor confidence.
In the talk Kelly discusses:
- The pros and cons of pre-booking to both the attraction and the consumer
- Puts forward a case for pre-booking for free to attend attractions and tourist spots
- Why demand for exclusive/VIP experiences will be high in 2021 and beyond
- How pre-booking enhances the visitor experience
- How digital/virtual events showcase your attractions nationally and internationally and builds brand awareness
A huge thanks to Justin Crane from The Crane Event for the invitation and for organising a really valuable event for the students (and myself!).
I definitely need to up my ‘talk naming game’ though. Pete Edwards smashed mine out the park by leading a session titled ‘Capacity planning at historic sites, Spirit of Place (and why he had to say no to Snoop Dogg)’.
Author:
Kelly Molson Managing Director
Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.