Mura Technology partners with Rubber Cheese

Mura Technology has selected Rubber Cheese as their digital partner to develop a new website showcasing them as the leader in developing the future of recycling.

Mura Technology is developing a global portfolio of recycling sites using hydrothermal upgrading, an advanced recycling process for a plastic-neutral and sustainable future. Using supercritical water, they’re able to convert waste plastic back into the chemicals and oils from which they were made.

Rubber Cheese will design the new website with a simplified but high-end user experience. The site will showcase the impact and importance of this revolutionary recycling development, whilst engaging with brands and stakeholders.

Kim West, Communications Manager at Mura Technology, commented:

“Whilst our project together, to redesign our website, is in the early stages, we are already looking forward to the relationship developing and unfolding with Rubber Cheese. We were looking for a web design team that could not just produce something that functioned well and looked the part – we wanted a company that could understand our business, our values and the sector we work in and interpret that – seeking to set a solid foundation of knowledge to underpin their work.

We also didn’t want to work with a faceless company – we wanted interaction, communication and collaboration and from starter conversations and work to date with Rubber Cheese, we feel confident that we have found a team that could take us forward in developing a website as progressive as our business, which sits at the forefront of innovative plastic recycling.”

 

Kelly Molson, Managing Director at Rubber Cheese, commented:

“The opportunity to work alongside a world-leader in the development of advanced recycling for plastic waste would be an incredible honour for us. Ultimately as an organisation, we want to help make a difference.

Our mission is to create remarkable online systems, websites and applications that make life better for everyone. Mura’s world leading technology is working to achieve a sustainable,plastic neutral future worldwide, and we’re excited to help them showcase this development digitally” 

Author:

Kelly Molson Managing Director

Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.

Read more about me