2023 Annual Visitor Attraction Website Report Survey launches to help attractions improve their digital infrastructure

2023 Annual Visitor Attraction Website Report Survey launches to help attractions improve their digital infrastructure and enhance the visitor experience, moving from clicks to conversions.

Rubber Cheese, in partnership with Convious, is proud to announce the launch of the 2023 Annual Visitor Attraction Website Report Survey. This ground-breaking initiative aims to establish benchmarks specifically related to websites in the visitor attraction sector and provide valuable insights into user experience, booking journeys, mobile experience, and other areas that can make or break the online presence of a visitor attraction.

Following the success of last year’s report, which revealed eye-opening results about metrics such as add-to-basket rate, basket abandonment rate, bounce rate, conversion rate, load times, and more, this year’s survey will look to see whether visitor attraction businesses have been able to improve their digital infrastructure and match their physical presence.

By participating in this year’s survey, businesses will be able to share their insights and best practices and help shape the future of the industry. The report will include a comprehensive analysis of the latest benchmarks and trends, as well as practical solutions to the problems identified, providing participants with exclusive access to vital information that can help them make better decisions and drive their businesses forward.

“We are thrilled to launch the 2023 Annual Visitor Attraction Website Report Survey and continue our work in helping businesses in the visitor attraction sector enhance their online presence,” said Kelly Molson, Founder of Rubber Cheese. “Last year’s report was a huge success and we are excited to see what insights this year’s survey will reveal. By participating in the survey, businesses can gain valuable knowledge and shape the future of the industry.”

The survey is open to all marketing professionals, managers, and digital professionals in the visitor attraction sector, and can be accessed here.

The survey will close at the end of July, with the report set to be released in September 2023.

For media inquiries or more information, please contact Kelly Molson on kelly@rubbercheese.com.

About Rubber Cheese

Rubber Cheese builds remarkable websites that deliver exceptional experiences for visitor attractions and tourist destinations.

Experts at creating engaging websites and digital applications that improve conversions, save resources and increase ticket sales.

About Convious

Convious is a leading data-driven all-in-one management platform for the experience economy. With expertise in online booking, dynamic pricing, and data analytics, Convious helps visitor attractions increase revenue and enhance the overall visitor experience.

Author:

Kelly Molson Managing Director

Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.

Read more about me